INS Web Design

Our designers, based in Novi, Michigan, provide a completely custom design that is unique to the web. All of our web designs are W3C XHTML compliant, which is the web standard for clean and universally supported code. We ensure that the site will be compatible in all browsers and that search engines are able to crawl each page.

Here are some areas that we focus on while designing a web page:

• A design that represents your business well - Web design is a very subjective field and therefore each design will be different. Our designer will work with you directly in order to achieve the look and feel that you desire.
• W3C Compliancy - W3C compliancy is the universal standard of coding a website. This coding ensures that all browsers will be able to read your website. All of our sites are coded to meet these W3C Standards.
• Size of webpage - There are two factors to look at when considering the "size" of a webpage. The first is the file size. We try to keep the file size of the pages low to make the page load in less time. The second is the the actual size. We keep the pages narrow enough to fit each screen resolution and help you to organize your site so that pages don't get too long and have to be scrolled to view the entire content.
• SEARCH ENGINES - The main reason of having a web site is to have it be found by new customers. This is done through search engines. Our designers are well-versed in Search Engine Optimization and will make sure that there are no mistakes made to hurt your search engine ranking and that your keywords are properly emphasized.